News; Hair & Beauty

"Afro Hair & Beauty LIVE 2009 will bring together some of the worlds leading hair and beauty brands,GHD as well as top hairstylists and beauticians, for a spectacular weekend of demonstrations, pampering and stage shows.

Leading ethnic hair care manufacturers SoftSheen-Carson, who belong to the prestigious brand portfolio of L'Oreal USA, are to be mainline sponsor at this year's event; set to take place at Alexandra Palace this Spring Bank Holiday weekend.

SoftSheen-Carson, who produce premier hair care brands such as Dark and Lovely, Optimum Care and Wave Nouveau Coiffure, are among the many big names to be present at this year's event, where industry experts will showcase the latest innovations in hair and skincare products, including lace front wigs. Whilst leading hair technicians will offer consumers key tips and advice for weaves, extensions, braids and natural hair.

Event organisers will also launch a series of exclusive educational seminars, delivered by award-winning stylists and business consultants, aimed to equip salons with an array of hands-on skills and techniques to enable survival during these challenging times.

SoftSheen-Carson commented: "As the worlds leading manufacturer of ethnic hair care products we are delighted to be sponsoring Afro Hair & Beauty LIVE 2009, a well established and prestigious event. We will be using this opportunity to showcase our brands and expertise so that SoftSheen-Carson continues to be synonymous with supporting the style and beauty of the people of colour throughout the UK".

Guests will also be treated to special live PA's, giveaways and stunning stage shows including College Freestyling, Stop Watch Styling and Sensationnel Icon - celebrating unique hair styling talent within the UK.